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Who You Need to Hire

This week, we are going to go over the positions you should create and fill so that you can build a successful e-commerce business.

Casey Carroll
4 Sep

You’ve come up with a business idea and have written your business plan. Now what? 


You can do a lot of tasks on your own, but that doesn’t mean you should. You need to make sure you don’t overextend yourself. You need to hire a team that supports you and offers new, innovative ideas.


That’s why, this week, we are going to go over the positions you should create and fill so that you can build a successful e-commerce business.


One of the most important positions you need to fill is Director of E-commerce. This person will be the head of your team. They will be the one strategizing to accomplish your company’s goals. Some of their tasks may include developing your brand, managing the user experience, and using an array of e-commerce technologies to optimize your business. 


You also need to hire someone to handle customer service. Customer service can make or break a business. Customers won’t want to buy from your business if they have negative experiences with returns or any other problems they encounter. Putting together and enacting a strong customer service experience can almost guarantee customer loyalty. 


Another position you will want to create is a content creator/marketing manager. Simply, this individual will be responsible for creating product content in order to persuade consumers to buy your products. The creative/marketing side of any e-commerce business is essential to a business’ success. If your product isn’t marketed well, no one is going to buy it, and your business won’t succeed. 


Additionally, you should have a business analyst on your e-commerce team. Having someone who understands and interprets business metrics is necessary for a business. This person will monitor brand objective key results (OKRs), key performance indicators (KPIs), and your business’ standing against the competition.


The final position you need to be sure to have is an IT manager. Since your business is digital you’ll want someone to deal with the tech side of the business. The IT person will ensure your technology is up to par and that everything is secure and running smoothly. 


There are many other positions you can create within your business, but you need to decide what tasks you want to delegate or areas you need more help in. Just make sure that everyone you hire is passionate about what they’re doing and have the ultimate goal of making your business successful!


Until next time, let us know if you have any questions or comments below!


Casey Carroll
4 Sep

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