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Stepping Back to Strategize

This week, we wanted to take a minute and discuss the importance of stepping back from the day to day to look at your business holistically.

Casey Carroll
26 Feb

Stop what you’re doing and take a breath. How are you feeling? What do you notice?

What you just did was a mini sample of taking a moment to stop and reflect. Taking the time to do this is a helpful tool that can help you both in and outside of your business. Making reflection a weekly routine is also recommended and beneficial because you will be able to create short and long-term goals based off of what you see. Doing this weekly can also stop problems before they get out of hand.

This week, we wanted to take a minute and discuss the importance of stepping back and decompressing to look at your business holistically and strategize.

As you work to grow your business, it can be easy to get caught up in the day-to-day madness managing the slew of operational responsibilities on your plate.  You started this business because you had a vision of what it could become, but it can often feel as though all of your time is spent keeping the business running instead of growing.

It’s critical to always allocate some time in a day to decompress and think about the macro vision and goals for the business.  Stepping back and removing yourself from the madness of running a business allows you to see your business from a different perspective and focus on what lies down the road instead of what’s pressing for tomorrow.

Asking yourself reflection questions only takes a couple of minutes and can help you analyze your business. Below is a list of questions you can ask yourself while reflecting that can help you strategically plan for the future:

  1. What is my brand, and is my brand well relayed to my audience?
  2. Who is my target customer, am I attractive to them now?
  3. Do I have an idea of who I’m marketing to?
  4. How is my social media presence and following?
  5. Should I be branching into new advertising channels?
  6. What are my biggest strengths? Am I using them to my advantage?
  7. What are my biggest weaknesses? How am I filling those holes?
  8. What are my current business opportunities?  How am I attacking those?
  9. What are my current threats ? How am I responding?
  10. Is the budget allocated to advertising my business sufficient for the moment?
  11. Do I have a strong handle on my business’s financial health?
  12. Are there ways I can be saving money?
  13. Where do my current and potential customers see me vs. my competitors?
  14. How can I improve customer loyalty/retention?
  15. Do I delegate work well?
  16. What can I do to improve my management style?
  17. How do I best reflect on my business for growth?
  18. Where do I need help?
  19. Could I benefit from an addition to my team?
  20. Do I know what type of support is available?

Hopefully after you answer these questions, you’ll be able to understand your business better and can set realistic goals for the future.  

Prioritizing the demands of today and keeping the business running is the natural reaction and essential for a young brand.  Being mindful to allocate time to reflect on the bigger picture is a crucial piece in building a scalable brand.

Until next time, let us know if you have any questions or comments below!

Casey Carroll
26 Feb

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